1929 Hudson Model L Dual Cowl Sport Phaeton

Coachwork by Biddle & Smart

In 1929, Hudson took its devoted customer base by surprise by bidding farewell to the renowned “Super Six” designation in favor of the fresh model lineup, now known as “The Greater Hudson.” This rebranding symbolized the confidence and optimism prevailing in the pre-Depression era. Hudson had earned a sterling reputation in the mid-priced market, offering an abundance of value, performance, and quality.

For the 1929 model year, Hudson implemented a division into two lines: the Model R, featuring a 122.5-inch wheelbase chassis, and the prestigious Model L, boasting a 139-inch chassis. The latter stood as the flagship of the range, showcasing semi-custom bodies exclusively supplied by Biddle & Smart. Powering these vehicles was Hudson’s lively 92 bhp F-head ‘six,’ the sole available engine. This engine, combined with a well-engineered chassis equipped with double-action dampers and potent Bendix brakes, delivered ample thrust and a refined driving experience.

The market response was remarkable, with Hudson achieving over 71,000 deliveries to dealers in 1929. This impressive figure catapulted the resilient independent firm to a noteworthy third position on the annual sales charts, trailing only Chevrolet and Ford.

Source: Bonhams Cars