Full-length bright metal body underscores; Fleetwood wreath and crest emblems for the hood, trunk and roof pillar; the lack of horizontal lower body rub moldings and Fleetwood block letters on the lower front fenders and passenger side of the deck lid characterized the new Sixty-Specials. The Brougham featured a padded Cordova vinyl top with model identification scripts attached to the roof “C” pillar. Added to the list of DeVille equipment were Automatic Level Control suspension and power operated ventipanes. The Brougham also included lighted fold-down trays; adjustable reading lamps and carpeted fold-down footrests.
FLEETWOOD SEVENTY-FIVE SUB-SERIES 697/698
The year’s new styling was beautifully rendered on the Cadillac long-wheelbase models which had extra-long rear fenders and an extended “greenhouse” with a formal, high-headroom look. Fleetwood wreath and crest emblems decorated the hood and the trunk and there were Fleetwood block letters at the right side of the deck lid. A simple horizontal body rub molding, lengthened to fit the elongated sheetmetal, trimmed the sides of these elegant machines. Standard equipment included all found in DeVilles plus Automatic Level Control; air-conditioning; carpeted fold-down foot rests and 8.20 x 15, four-ply 8PR black tires.
NOTE: The commercial chassis was built on a 156 inch wheelbase and was provided to professional car builders for the manufacture of hearses and ambulances, etc.
V-8 Overhead valves
Cast iron block
Displacement: 429 cubic inches
Bore and stroke: 4.13 x 4.00 inches
Compression ratio: 10.5:1
Brake horsepower: 340 @ 4600 rpm
Five main bearings
Hydraulic valve lifters
Carburetor: Rochester four-barrel type, model 7026030
Rear axle ratio
8.20 x 15
9.00 x 15
POWER TRAIN OPTIONS
A 3.21:1 rear axle gear ratio was standard on Series Seventy-Five and Eldorado; optional on other models.
A controlled differential was $40.15 extra on all models except Eldorados.
An air injection reactor was $34.13 extra on all Cadillacs and required on all cars built for California sale.
Closed positive crankcase ventilators were $4 extra on all Cadillacs and required on all cars built for California sale.
Auxiliary horn ($12)
Automatic Climate Control on Sixty-Special models ($516)
Firemist finish ($132)
Cruise control ($95)
Rear window defogger on models Sixty-Special ($27)
Door guards ($8)
Soft Ray glass ($51)
Guide-Matic headlamp control ($50)
Head rests ($53)
Leather upholstery on Sixty-Special ($138)
License frame, single ($6), pair ($12)
Power door locks ($68)
Power door locks for Fleetwood 75 models ($116)
AM radio ($162)
AM/FM radio ($188)
AM/FM stereo on Sixty-Special ($288)
AM radio rear controls on Fleetwood 75 models ($242)
Six-way power front seat on models M-P-R ($83)
Rear center seat belt ($11)
Front shoulder straps ($32)
Tilt-telescope steering wheel ($90)
Remote control trunk lock ($52)
Twilight Sentinel ($32)
White sidewall tires, size 9.00 x 15 four-ply 8PR-5, except nine-passenger models ($56 exchange)
White sidewall tires, size 8.20 x 15, four-ply 8PR-5 on nine-passenger models ($64 exchange).
Dealer introduction date for 1967 Cadillacs and Eldorados was October 6, 1966.
The Eldorado featured concealed, horizontally mounted headlamps.
A new assembly line was setup at the Detroit factory to build Eldorad�b
A third successive year of record production and sales was marked by Cadillac Division in 1967.
Based on the Eldorado’s popularity, Cadillac sales for a single month passed the 20,000 unit level for the first time in the company’s history, setting an all-time high of 22,072 cars in October, 1966.
A year later, 23,408 cars conforming to 1968 speeifications were built in October, 1967.
Calvin J. Werner was general manager of Cadillac; Fred T. Hopkins general sales manager; C.A. Rasmussen chief engineer and W.J. Knight public relations director.