Cadillac’s response to the increasing demand for luxury imports from Europe, such as Mercedes-Benz and BMW, came in the form of the Seville. Launched in 1975, this model was introduced to counter the growing popularity of these foreign vehicles in the US. In the past, these imported cars had been smaller, less lavish and more affordable than Cadillacs. Over the years, the Seville continued to evolve and as a result it became more luxurious and costly, even surpassing the much larger Cadillacs in price.
This particular Cadillac is the Seville ‘Elegante’ variant, which was introduced in 1978 as a luxury upgrade to the base Seville model. The ‘Elegante’ option came with a distinctive black/silver two-tone exterior paint scheme and “perforated-style” light grey leather seats.