Leveraging the introduction of its new V8 engine in 1955, General Motors’ Pontiac division underwent a transformation in the 1960s. Embracing a dynamic and youthful persona, the division showcased a lineup of high-performance models with evocative names such as Bonneville, GTO, Grand Prix, Firebird, and Trans Am. The success of this strategic shift propelled Pontiac to secure the third position in the US auto sales chart for the majority of the decade.
Unveiled in February 1967, Pontiac’s Firebird capitalized on its association with the Chevrolet Camaro, positioned as a more upscale alternative. Sharing the same bodyshell as its Chevrolet counterpart, the Firebird was easily identifiable by its distinctive divided front grille. The engine options ranged from a 230ci (3.8-liter) overhead-cam six to a powerful 400ci (6.6-liter) 325bhp V8. The Firebird was available in two body styles: a two-door hardtop coupé and a convertible with a similar design.