Volvo was stuck in a bit of a rut in the late 1970s – it was transitioning from key models of the 1960s and early 1970s and the whole industry was struggling to emerge out of the global oil crisis. This Volvo Tundra concept – which despite the badge on the front was never really a Volvo – was given as a commission from the Swedish firm to Italian styling house Bertone to sex up the slightly nerdy 343 hatchback, and Marcello Gandini was the man they set to work.
