In 1940, Packard experienced a surge in sales, thanks to the success of its junior Packards in the product line. The smaller Packards saw remarkable growth, with sales increasing from 24,350 units in 1939 to an impressive 62,300 units the following year. As a result, for 1941, the junior line, known as the 110 Series, expanded from 6 to 12 models across two trim lines. Despite this expansion, sales slightly declined to a respectable 34,700 units, partly due to the popularity of the senior juniors, the straight-eight 120s, which sold 17,100 units.
For middle-class individuals seeking the Packard name and quality without breaking the bank, the 110 Packards were an ideal choice. Prices ranged from $927 for the standard-trimmed business coupe to $1,326 for the Deluxe Station Wagon, which accommodated eight passengers. To provide context, a Ford Deluxe Station Wagon cost $950, while a comparable Pontiac was priced at $1,015.
Source: Bonhams
