BMW’s renowned 327 was first launched in 1937 and initially came as a sleek cabriolet, representing a significant departure from the boxy sedans of the previous decade. This model boasted a lighter and more fluid design language, which was fashionable during the luxurious 1930s era. The body was supplied by coachbuilder Autenrieth, while the entire 327 was assembled at the Eisenach factory.
Equipped with a straight-six engine and an ashwood frame, the 327 had an additional 5 horsepower, allowing it to reach top speeds of 125 km/h. BMW also offered the M328 engine from the 328 sports car as an option to increase its performance capabilities.