During the Great Depression, the US automobile market faced challenges, especially luxury car manufacturers. However, Edsel Ford was determined to steer the Ford Motor Company through the economic storm by supporting the upscale Lincoln brand. Lincoln Motor Company boldly introduced its prestigious model, the Lincoln K Convertible Roadster, targeting sophisticated motorists who already owned multiple Lincolns.
This new model, featuring a lightweight design based on a shortened 135-inch wheelbase, was highlighted in yellow in marketing brochures, emphasizing its spaciousness, ease of handling, and swift acceleration.
The K Convertible Roadster boasted smooth shifting, flexible springs, and modern beauty without any compromise. Exceptional in every aspect, this luxury vehicle came with a substantial base price of $4,600, catering to those with substantial financial means.