With the arrival of Cord, Auburn experienced a remarkable surge in sales, selling 22,000 cars in 1929—a staggering 1000% increase. Although the Great Depression initially impacted sales in 1930, 1931 proved to be a record-breaking year with 28,103 cars sold. The driving force behind this success was the 8-98 model.
The 8-98 boasted a powerful 268.6-cid Lycoming straight-eight engine, delivering 98 horsepower. Its sleek and sporty body design further enhanced its appeal. Beneath the surface, the 8-98 introduced notable features, including the pioneering use of X-bracing in a rear-wheel drive car, Bijur lubrication, Lovejoy hydraulic shocks, semi-elliptical suspension on all corners, and an optional L.G.S. Freewheeling unit.
With prices ranging from $945 to $1395, it comes as no surprise that Fortune magazine hailed it as “the biggest package in the world for the price.”