In 1955, Chevrolet underwent a comprehensive overhaul of its full-size lineup, resulting in a completely new car. Signifying a significant departure, a V-8 engine became available for the first time since 1918. Enhancements to visibility allowed drivers to fully observe all four fenders, with the introduction of the Sweep-Sight windshield, providing panoramic views.
Additionally, the Glide-Ride front suspension improved road holding, complemented by Anti-Dive braking control and a revolutionary 12-volt electrical system, propelling the newly minted 1955 Chevrolet to the forefront of the entry-level segment.
The Bel Air, as the flagship model, made a return, notably in station wagon form, where its luxurious appeal could be complemented with the Beauville package. Offering enhanced utility paired with upscale amenities, the Bel Air Beauville stood as a unique vehicle, capable of serving work needs during the week while exuding respectability for family outings on Sundays, as highlighted in period advertisements.
Moreover, the Bel Air Beauville could be customized to the customer’s preferences, ranging from lavish to minimalist, akin to the spirit of the midlevel 210 series. Despite its distinctive features, the Beauville variant of the Bel Air saw limited sales, rendering it relatively rare. Moreover, due to its utilitarian usage, many Beauvilles succumbed to the demands of labor, further amplifying their scarcity. Chevrolet ceased production of the package in 1957, with its revival occurring only in the 1970s when it was adapted to the full-size van line.
Photo Source: RM Sotheby’s
