In the early 1920s, Chevrolet shifted its strategy to compete with Ford by focusing on the middle-market segment and offering more refined products compared to the Model T. While Chevrolet’s six-cylinder cars in the 1930s gained popularity, their primary offerings had been four-cylinder vehicles until then.
In 1929, Chevrolet introduced a new lineup powered by the renowned 194ci Stovebolt overhead-valve six-cylinder engine. Marketed as “a Six for the price of a Four,” the cast iron wonder captivated buyers. The design, led by Harley Earl at General Motors Art & Color department, was initially named the International and later rebranded as the Universal and Independence in subsequent years.
Notable features of this year’s model included a larger radiator positioned higher, a bowed tie bar carrying the headlights, and vertical louvers on the raised side panels of the hood. Wire wheels became a standard feature, showcasing Chevrolet’s forward-thinking approach.