1930 Chrysler Series 77 Phaeton

In 1925, Walter P. Chrysler officially founded the Chrysler Corporation after revitalizing the struggling Maxwell Motor Company. Even before its establishment, Chrysler was already working on an innovative mass-market car that aimed to surpass Ford’s quality while maintaining affordability compared to luxury brands like Cadillac and Buick. The first Chrysler vehicles made their appearance a year prior to the company’s official founding.

Manufactured at the former Chalmers plant in Detroit and introduced in January 1924, Walter P. Chrysler’s initial automobile was a groundbreaking, mid-priced, six-cylinder vehicle renowned for its impressive performance, proven through various motorsport achievements. Priced under $1,500 but offering specifications comparable to $5,000 vehicles, the Chrysler boasted features like hydraulic brakes, aluminum pistons, full-pressure lubrication, a tubular front axle, and a comfortable cruising speed of 70mph.

In 1930, the Chrysler Series 77 was introduced, offering a diverse range of factory body styles. Notable design elements included a 4-speed transmission, double-drop frame, front upper corner pillar parking lamps, and distinctive concave moldings on open-top models. Early production units showcased pennon-type hood louvers, transitioning to a vertical design in later models.

Source: Bonhams