The 1940 Buick Series 40 was the company’s entry-level model, with body styles that included a sport roadster, business coupe, and sport coupe all with two doors. A two- and four-door sedan was also part of the body style lineup, along with a four-door phaeton with seating for five. The two-door sedan was priced at $1,270, the sport roadster and phaeton at $1,310, the sport coupe at $1,300, the four-door sedan at $1,330, and the business coupe at $1,260.
