LaSalle Models & History (1935)

The Series 35-50 replaced the Series 50, model 350

  • The 1935 LaSalle was similar to the 1934 but for some detail improvements
  • Prices dropped about $400
  • Performance was improved with some tweaking of the engine and a significant weight reduction
  • This year the bodies were not made by Fleetwood, but by Fisher
  • The roof was a new all-steel turret design
  • The four-door town sedan was replaced by a two-door sedan
  • The LaSalle featured a new vee windshield and two-division moldings in the rear window
  • The wipers were below the windshield
  • The cowl ventilator opened forward
  • The gasoline filler neck was moved to the right rear fender.
  • Sedans had a built-in trunk
  • The bumpers changed from two rods to two flat bars
  • Steering wheel controls were moved to the instrument panel
  • The wheelbase was increased by an inch
  • The engine stroke was increased by an eighth of an inch
  • The carburetor was changed with an electric choke
  • The LaSalle had a new generator with charging rate controlled by electrical load and battery condition

I.D. DATA

  • Serial numbers were on the top surface of the frame side bar, left side, just ahead of the dash
  • Engine numbers were the same as the serial number and were located on the left side of the cylinder block, at the front, just below the cylinder head
  • Starting: 2200001; ending 2208653

STYLE

Fisher 120″ Wheelbase
Style No. Doors Body Type Seating Price Weight
35-5077 2 Coupe 2 $1225 3475 lb
35-5067 2 Convertible Coupe 2/4 $1325 3510 lb
35-5019 4 Sedan 5 $1295 3650 lb
35-5011 2 Sedan 5 $1255 3620 lb

ENGINE

  • Type: Inline, L-head, 8-cylinders
  • Block: Cast iron (block integral with upper crankcase)
  • Bore & Stroke: 3.00 x 4.375 inches
  • Displacement: 248 cu. in.
  • Compression ratio: 6.25:1 (5.75:1 opt)
  • Brake horsepower: 105 @ 3600 rpm
  • Taxable Horsepower: 28.8
  • Main bearings: five
  • Valve lifters: Mechanical
  • Carburetor: Stromberg EE-15 Duplex downdraft

CHASSIS

  • Wheelbase: 120 inches
  • Overall length: 200 inches
  • Height: 64.5-67.5 inches
  • Front tread: 58-1/8 inches
  • Rear tread: 59-1/16 inches
  • Tires: 7.00×16

DRIVETRAIN

  • Transmission: Selective synchromesh
  • Speeds: 3 forward, 1 reverse
  • Left-hand drive, center controls (rhd opt)
  • Single plate dry disc clutch
  • Shaft drive, Hotchkiss
  • Semi-floating rear axle, spiral bevel drive.
  • Overall ratio: 4.55:1
  • Hydraulic brakes on four wheels (emergency brake mechanical on rear brakes)
  • Steel wheels with disc cover
  • Wheel size: 16″ drop center

OPTIONS

  • Clock: $14.50
  • Dual sidemounts
  • Flexible steering wheel: $16.00
  • Heater: $35.00
  • Radio (master): $89.50
  • Radio (standard): $54.50
  • Seat covers
  • Sidemount cover(s): $35.00/pair
  • Wheel shields: $25.00/pair

HISTORICAL NOTES

1935 LaSalle Notes

  • Introduced March 1935
  • Model year sales: 8653
  • Model year production: 8653
  • Nicholas Dreystadt was general manager
  • Ernest W. Seaholm was chief engineer
  • J. C. Chick was general sales manager until December
  • Don E. Ahrens (who would become general manager in 1950) became general sales manager in December

1935 Automotive Notes

  • Industry production rises to 3,387,806 cars and 732,005 trucks
  • Alfred P. Sloan, Jr. was president of GM
  • Lammot du Pont was chairman of the board at GM
  • To attract new buyers, manufacturers offer stripped down, low-power cars
  • Trunk-backed models gain popularity
  • Chevrolet introduces the Suburban Carryall
  • Roy S. Evans takes over failed American Austin and starts American Bantam in 1936
  • Pierce-Arrow is reorganized
  • Paul G. Hofman is president of Studebaker
  • K. T. Keller is president of Chrysler after Walter P. Chrysler, F. M. Zeder is vice-chairman
  • Buick introduces a convertible
  • Graham is suffering financially
  • Parking meters first appear in Oklahoma City
  • Top model year production for 1935
    1. Ford 820,253 … increased 256,000
    2. Chevrolet 548,215 … decreased 3,000
    3. Plymouth 327,448 … increased 6,000
    4. Pontiac 178,770 … increased 100,000 units
    5. Dodge 158,999 … increased over 64,000
    6. Oldsmobile 120,374 … increased 45,000
    7. Buick 53,249 … decreased 18,000
    8. Terraplane 51,134 … about the same as 1934
    9. Studebaker 43,682 … decreased 16,000
    10. Chrysler 38,533 … increased 2,000
    11. Nash 35,184 … increased 12,000
    12. Packard 31,889 … increased 24,000
    13. DeSoto 26,800 … increased 13,000
    14. Hudson 21,020 … decreased 6,000
    15. Graham 15,965 … increased 4,000
    16. Hupmobile 10,781 … increased 1,000
    17. Willys 10,715 … decreased 2,500
    18. LaFayette 9,400 … increased 4,400
    19. LaSalle 8,651 … increased 1,500
    20. Reo 4,692 … increased 232
    21. Cadillac 4,236 … decreased 1600
    22. Lincoln 1,434 … decreased 1000
    23. Pierce-Arrow 667 … decreased 1100

1935 LaSalle Photo Gallery