Cadillac Models & History 1925

TheV-63 was a continuation of the 1924 line, expanded to include the “Custom” line introduced in October, 1924.

  • Five “Custom” bodies were shown in the catalog, but a total of eight were listed by job number.
  • The new line was custom to the extent that the customer could choose from 24 color harmonies and 10 upholstery patterns.
  • The introduction of Duco finishes signaled this start to a color explosion which hit Cadillac in the next few years.
  • Nickel plated radiator shell and lights became standard.
  • The scrolled radiator shell, first exclusive to the “Custom” line, was adapted to the standard line.
  • The “Custom” line was distinguished by sloping windshields and double belt molding.
  • A two-door, five passenger Coach body was added to the Standard line.



Click to supersize
1925 Cadillac

Serial numbers were not used.

Engine numbers were stamped on the crankcase just back of the right hand bank of cylinders, and on a plate on the dash.

Starting: 63-H:1551. Ending: 63-M-2572.


Standard Body Styles
Style No. Body Type Seating Price
1149 4-dr. Touring 7 $3185
1150 4-dr. Phaeton 4 $3185
1151 2-dr. Roadster 2/4 $3185
5690 2-dr. Victoria 4 $3485
6150 4-dr. Sedan 5 $3835
5700 4-dr. Landau Sedan 5 $3835
5680 4-dr. Sedan 7 $3885
6030 4-dr. Imperial Sedan 7 $4010
6010 2-dr. Coach 5 $3185
“Custom” Body Styles
Style No. Body Type Seating Price
5750 4-dr. Sedan 5 $4550
5720 4-dr. Suburban 7 $4650
NA 4-dr. Imperial Sedan 5
5760 4-dr. Limousine 7
5730 4-dr. Imperial Suburban 7 $4950
5770 4-dr. Town Brougham 7 $-
5740 2-dr. Coupe 5 $4350
5710 2-dr. Coupe 2 $3975


Engine Type Ninety degree V-8. L-Head. Cast iron blocks of four on Aluminum crankcase.
Bore and Stroke 79.4mm x 130.2mm
Displacement 5.153 Liters
Brake Horsepower “over 80 horsepower”
S.A.E./N.A.C.C. H.P. 31.25.
Main bearings Three.
Valve lifters Rockers with roller cam follower acting on mechanical lifters
Carburetor float feed, auxiliary air control; manufactured by Cadillac under C. F. Johnson patents.


All Standard body styles & Custom 2-P Coupe Special Chassis All Custom body styles except 2-P Coupe
Wheelbase 3353mm 3683mm 3505mm
Front/Rear Tread 1422mm 1422mm 1422mm
Tires 33 x 5 33 x 5 33 x 5


Transmission Selective sliding gear transmission. Case in unit with engine
Speeds 3 Forward and 1 Reverse
Controls Left drive, center control (right hand drive optional)
Clutch Multiple disc, dry plate clutch
Drive Shaft drive
Axle Spiral bevel, full floating rear axle
Overall ratio 4.50:1, 4.91:1
Brakes Mechanical brakes on four wheels
Wheels Wood artillery wheels, demountable rims, 12 spoke
Wheel size 23 in.
Optional Drive ratio 4.15:1, 5.55:1


Black radiator shell
Wire wheels
Disc wheels
Five balloon tires on disc wheels $140.00
Six balloon tires on disc wheels, plus double carrier for spares $215.00
Five balloon tires on wire wheels $225.00
Six balloon tires on wire wheels, plus double carrier for spares $315.00


1925 Cadillac Notes

  • The 1925 Cadillac V-63 was a continuation of 1924 (“Custom” line introduced Oct., 1924).
  • Innovations: Duco finish.
  • Model year sales: 35,500 with 1924 model V-63.
  • Model year production: 35,500 with 1924 model V-63.
  • Herbert H. Rice was president and general manager until May
  • Lawrence P. Fisher becomes president in May, 1925
  • Ernest W. Seaholm was chief engineer
  • Lynn McNaughton was general sales manager

1925 Automotive Notes

  • Industry production increased to 3,735,171 cars and 530,659 trucks
  • Alfred P. Sloan, Jr. was president of GM
  • Pierre S. du Pont was chairman of the board at GM
  • Distinctive features: rumble seats, one-piece windshield, mohair upholstery, crank-type window lifts, quick-drying synthetic pyroxylin paints
  • GM’s Fisher bodies have ventilating windshields which retracts vertically making a watertight seal when closed and no-draft ventilation when opened
  • National rental cars are established
  • Accessory makers feature stop signals, mirrors, ashtrays, cigar lighters, heat indicators, locking radiator caps, trunk racks, all-weather tops, and balloon tire jacks
  • Model T prices drop to $260
  • Fisher Body acquires the Pennsylvania-based Fleetwood custom-body firm
  • GM aquires the Yellow Truck and Coach Manufacturing Company
  • Maxwell-Chalmers Corp. is reorganized as Chrysler Corp.
  • Elwood Haynes dies (b.1857)– had designed early auto and invented stainless steel and the thermostat
  • U.S. highway numbers standardized, even numbers for east-west, odd for north-south
  • The first transcontinental highway (Lincoln Highway) is completed
  • Top model year production for 1925