The muscle car market was changing, so in 1972 Dodge started doing some consolidating. The Charger R/T, Super Bee and Charger 500 were replaced by the single Rallye, a Charger option package. The Rallye was intended to target the hot car buyers of the 1960s who were maturing and wanted more than pure muscle, while at the same time attracting new buyers to the aging performance car market.
