The 1960 Dodge Polara was Dodge’s top-of-the-line model series that year, replacing the previous year’s Custom line. All of Dodge’s model names were new for 1960, replacing the previous Coronet, Royal, Custom Royal, Sierra, and Custom lines. The Polara was a new flagship model, intended to retrench Dodge’s traditional position in the middle-class market. Based on its list price, its primary target was probably the Pontiac Bonneville, which offered a similar combination of luxury and sporty flair for very similar money.
