Chrysler Europe introduced the Chrysler 160, Chrysler 160GT and Chrysler 180 at the “Salon International d’Automobile” in October 1970. They were promoted with the slogan “An American from Paris”. The British launch took place in 1971, with only the 180 on offer. The new car was the result of the joining development efforts of the Rootes Group (UK) and Simca (France). Production started in the Simca factory in Poissy, France, and from 1975 on in Chrysler’s subsidiary Barreiros’ factory in Spain. A variant of the Chrysler 180 was produced in Australia from 1975 to 1978 by Chrysler Australia as the Chrysler Centura.