On April 29, 1948, Mercury unveiled its first completely fresh design since World War II, which was released as the 1949 model. This car showcased minimal remnants of the previous Mercury styling and, notably, broke away from the tradition of resembling high-end Fords. The new Mercury cars boasted a streamlined and lower profile, sharing their fundamental body structure with Lincoln models.
Among enthusiasts, especially young hot-rodders and customizers, the Mercury version quickly gained popularity. Its appeal soared even higher after a slightly modified ’49 club coupe made an appearance in the James Dean film Rebel Without a Cause.