1948 Land Rover Series I

1948 Land Rover Series I

In 1947, whilst holidaying at his North Wales farm, Rover’s chief designer Maurice Wilks came up with a plan to produce a light agricultural utility vehicle in the style of the Willys Jeep. He would have no idea that his design would become an icon and launch a whole new industry sector. The original Land Rover was presented in Sage Green with a canvas roof and revolutionised rural transport. As an engineering marvel it can still outstrip its modern counterparts, and the Series I rightly belongs in the Motoring Hall of Fame. Hugely successful globally, dozens of improvements were made throughout the long production run.

1948 Land Rover Series I

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