Pierce-Arrow managed to retain its dignity, style, grace and quality even as its business unwound in the Thirties. One of the greatest American automobile manufacturers, counted among “The Three P’s” at the pinnacle of the industry along with Packard and Peerless, Pierce-Arrow never lost its dedication to building elegantly designed high quality automobiles. The Pierce was a status symbol – owned by movie stars and other notable individuals. Their advertisements were notably understated and different. While the company declared insolvency in the late 1930s, it was these early cars as well as the Silver Arrow that put Pierce on a perch equal to and above many of the other manufacturers of the day.