Staid Studebaker would have to loosen up with the Jazz Age by creating the 1928 Studebaker President. First, the uninspired model names Big Six, Special Six, and Standard Six were replaced by President, Commander, and the dubiously dubbed Dictator during 1927. Then, Studebaker’s ambitious head, Albert Erskine, wanted to build “the finest eight-cylinder car in the world regardless of cost.” With the President Eight, he created an upper-medium-priced car that could challenge the luxury cars for power, comfort, and style. With attractive styling and luxurious interiors, the President was a success: More than 16,500 cars were sold in 1928.
